SOftware Built with Agents

Your slowest workflow, turned into software that does the work.

Soba Labs builds custom AI software for mid-sized and growing companies ready for AI transformation. Own your intelligence instead of renting it: one engagement takes a valuable business problem through strategy, build, launch, and adoption.

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Why trust Soba Labs

Your AI transformation, end to end

We start where the work actually hurts, design the system around it, build it, and stay until your team is running on it. One team for the strategy, the build, and the adoption.

  • Every action becomes queryable state
  • Agents in the middle, humans on judgment

Trusted in production

Live systems in e-commerce, manufacturing, and marketing, expanding into legal and financial services.

  • Fixed price per outcome
  • Secure by design, GDPR and DPA

Selected clients

Most companies rent their AI: data goes out, the bill grows. We help you own your intelligence. Custom systems on your data, under your control, that get better as your business learns.

Coding is no longer the bottleneck. Architecture, verification, security, and quality are. That is exactly where Soba Labs sits, and where we help companies.

What we build

Systems and workflows that solve the real problem.

Every system is tailored to your business, built AI-native, and delivered fast at a fixed price. Where the work is judgment-heavy, we keep a human in the loop.

Company knowledge retrieval

Find the right answer, with sources

Answers from your own docs, calls, and tickets, with the source behind every one, so your team can trust what comes back.

Security and control

Secure by design, under your control

Built to your security and GDPR standards, with a DPA and human oversight where it matters. Agents that touch real operations run on the cloud and systems you already control.

AI adoption training

Make AI adoption practical

Practical training for teams adopting AI, from general AI skills to coding-assistant workflows for engineers.

Own your intelligence

Stop renting your intelligence

Instead of renting AI from model vendors and SaaS you use a fraction of, we build your own stack and custom products on your data, even inside networks with no internet connection.

Case studies

Built, shipped, and running in production.

Marketing localisation

AI campaign localisation pipeline

The reasoning core of a multi-agent localisation pipeline: a structured client rule base, the agents that reason over it, and producer approval at key decision points.

End to endfresh jobs passed every step, from brief to packaged multi-market, multi-format deliverables

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Loyalty software

AI SDR and inbound sales agent

A production sales agent that qualifies inbound leads, answers product questions from a live knowledge base, and writes structured outcomes back to the CRM.

No duplicatesone CRM write per conversation turn, held by idempotency keys and a timeout regression test

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Manufacturing

AI assistant for sales offers

A proposed assistant turns customer emails into offer drafts using approved prices, availability and delivery details, then routes them to sales for review.

≤ 2 hoursproposed pilot target for a complete eligible offer draft. Most should take an hour or less.

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Healthcare

Patient education assistant

A patient-facing assistant that explains health scan results from an approved medical knowledge base. Low-confidence and clinical questions route to a clinician.

15%of conversations routed to a clinician; the rest answered from approved material

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Manufacturing

AI and operations audit

An audit and consulting engagement that prioritised practical AI opportunities, moved operational data to PostgreSQL, and helped the team select and implement a CRM.

30% fasterprocess completion after the audit, the PostgreSQL move and the CRM went in

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Footwear retail

SEO and GEO visibility platform

A production platform that monitors search and AI citation visibility, compares competitors, and turns reports into content and strategy recommendations.

2% to 23%GEO visibility, the share of generative answers featuring the brand

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What you're buying

You buy a result at a price agreed up front, never a developer's time by the day or the hour. When our agents deliver it faster, that speed is our margin, not your overrun.

How we work

A clear process that gets your problem solved, and keeps it solved.

Humans at the edge, agents in the middle, and every step measured and improved.

  1. Discover

    Finding the workflow worth automating.

    OutcomeA scoped, high-value target.

  2. Design

    Designing the agents, data, and controls.

    OutcomeAn agreed architecture, not guesswork.

  3. Build

    Shipping working software, not demos.

    OutcomeSoftware that runs on your stack.

  4. Deploy

    Launching with monitoring and approvals.

    OutcomeA system live in production, humans in control.

  5. Operate

    Improving your system in production.

    OutcomeA system that compounds, and that you own.

Delivery standards and after-launch support

Built for the work, the environment, and the people who use it.

  • People retain judgment and approval boundaries.
  • Security and control are designed into the delivery.
  • The system is built in the client's existing environment where appropriate.
  • Soba stays through launch and adoption.

Ongoing monitoring, maintenance, operation, and improvement are available when separately scoped.

Customers

Trusted by the people behind the systems.

“Soba Labs put an AI sales agent into production for us. It qualifies inbound leads, answers only from our current product material, and leaves the sales team a structured record of every conversation.”

Karol BzikCPO, Open Loyalty

“Hands on, on our own tools and our own products. The sales team left with prompts they use daily, and we brought Soba Labs back to train the next departments.”

Jerzy PachanaBoard Member, Gamrat

“They audited where AI could actually help us, then did the work. Our operational data moved to PostgreSQL, a CRM went in around how we really sell, and processes now run 30% faster with 42% fewer errors.”

Rafał RybaCEO, Ryba Wooden

“Soba Labs built us a patient education agent that explains scan results from medical knowledge we approved. Anything uncertain routes to a clinician, and every answer leaves a record we can audit.”

Anna HarrisCRO, Shen.ai
FAQ

Fair questions, straight answers.

How do you run Soba Labs?

The same way we build for clients: as an AI-native, closed-loop company. Every call, decision, and deliverable becomes queryable state in markdown, git, and Postgres, and our own agents handle the middle while people stay on the decisions. We run on the system before we sell it.

How can the price be fixed when AI work feels uncertain?

We scope a defined outcome with you and put one number on it before we start. If it takes longer than planned, that is our cost, not yours.

Why not just build this in-house?

You can, and sometimes you should. But a production agentic system needs retrieval, evaluations, controls, and monitoring to stay reliable as models change. We deliver that as a finished outcome in days, you own the result, and if in-house is the better call we will say so on the first call.

Is this a product we license, or built for us?

Built for you. Every system is custom to your process and your data, and you own it. The part that compounds is how we build, our methods and evals, not a platform you rent.

Do you work with our existing stack?

Yes. We integrate with the systems and cloud you already run instead of standing up a parallel platform you would have to maintain.

How do you handle security and our data?

We build inside your own cloud and providers, so your data stays in your environment. We develop to your security and GDPR standards, sign a DPA, and keep a human in the loop on the sensitive steps. You own the code and the data. If you don't have a cloud or providers set up, we help you choose them. We are a software development agency, so security is about how we build, not a provider we resell.

You get the transformation, not a pilot.